BUSINESS INTELLIGENCE

AgreeYourKPIs.ConnecttheRightSources.

Inventory sources, agree KPI definitions and reconcile data quality before building dashboards. Set role permissions, refresh targets and monitoring responsibilities around your operating budget.

Agreed KPI Definitions|Scoped Refresh Cadence|Role-Based Access

Synthetic Revenue Demo

Sample
Total Revenue (Q3)
USD 0M+24%
40k
70k
45k
90k
Synthetic data — no live connection
Executive analytics dashboard on widescreen

Useful Analytics Starts With Definitions Then Reconciles the Sources

Your data right now

Shopify
Salesforce
GA4
HubSpot
Stripe
Excel
WhatsApp
Siloed. Conflicting numbers. Hours wasted exporting CSVs.

After DevAura

CRM
Ads
Billing
Web
DevAura Data Lake
Executive Dashboard
Agreed definitions, source lineage and visible refresh status.

Our Analytics Services

From raw data ingestion to machine learning predictions, we build the entire data value chain.

Data sources flowing into warehouse then to dashboard

ETL/ELT Data Pipelines

Inventory authorized sources, rate limits and owners. Build monitored pipelines with retries, reconciliation, backfills and a response plan for failed runs.

Technologies
dbt, Airflow, Fivetran, Stitch, custom Python ETL

Real-Time Executive Dashboards

Agree metric definitions, freshness targets and permissions. Show source timestamps and stale-data states; real-time refresh needs source support and a suitable budget.

Technologies
Metabase, Tableau, Power BI, custom React dashboards

Self-Service BI

Define a governed semantic layer, row-level access and documented dimensions. Test that self-service reports reconcile with approved totals.

Technologies
Metabase, Looker Studio, Superset

Customer Segmentation & RFM

Agree permitted identifiers, consent boundaries and segment definitions. Validate cohort coverage and freshness before using segments in campaigns.

Technologies
Python, SQL, dbt, Segment

Revenue Attribution Modeling

Document identity matching, missing events and attribution assumptions. Compare models and acknowledge consent gaps; attribution estimates are not proof of causation.

Technologies
GA4, Meta Ads API, custom attribution logic

Predictive Analytics Layer

Add forecasts only after baseline and holdout evaluation. Display uncertainty, version information and data limitations alongside decision support.

Technologies
Python + ML models integrated into dashboard

Synthetic Dashboard Preview

Illustrative tabbed mockup using synthetic data; not a live reporting system or verified client dashboard. Production drilldowns and connectors are separately scoped.

Synthetic multi-tab analytics dashboard concept

The Modern Data Stack

Select tools around source access, licensing, export needs and operational cost. Agree repository, account and dashboard ownership in the handover.

Data Warehouses

  • Snowflake
  • Google BigQuery
  • AWS Redshift
  • PostgreSQL DWH

Transformation

  • dbt
  • Apache Spark
  • pandas
  • Polars

Orchestration

  • Apache Airflow
  • Prefect
  • Dagster
  • dbt Cloud

Visualization

  • Tableau
  • Power BI
  • Metabase
  • Looker
  • Apache Superset
  • Custom React

Ingestion

  • Fivetran
  • Stitch
  • Airbyte
  • custom Python ETL

Real-Time

  • Apache Kafka
  • AWS Kinesis
  • Google Pub/Sub
  • Segment

Our 5-Step Implementation Process

1

Data Audit

Inventory sources, access rights, owners, history and quality gaps; agree a KPI dictionary and reconciliation rules.

2

Pipeline Architecture

Define transformations, permission boundaries, lineage and refresh targets; estimate connector, storage and query costs.

3

Warehouse Setup & ETL Build

Implement scoped ingestion, backfills, quality checks and alerts for failed or delayed updates.

4

Dashboard Design & Build

Build the agreed dashboards and test totals, filters, role access and stale-data states against approved sources.

5

Training & Ongoing Optimization

Handover metric definitions, pipeline code and runbooks. Agree training, alert ownership, support and change requests separately.

Define
KPI dictionary
Check
Source reconciliation
Refresh
Agreed cadence
Own
Access and runbooks

Design sample — illustrative quote and attribution, not verified client feedback.

Laptop showing clean executive revenue dashboard

"I would want the revenue definition, source timestamp and reconciliation checks visible before using a dashboard for decisions."

SP
Sample Analytics Lead
Illustrative reporting-team perspective

Frequently Asked Questions

Inventory source systems, access permissions, history and owners. Agree a KPI dictionary including formulas, time zones, filters, identity rules and reconciliation totals.

See Your Business Clearly for the First Time.

Bring source access, KPI owners and refresh needs. Data readiness and connector scope determine cost and milestones.

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